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What’s In A Font

Tips & Tricks

I am a self-proclaimed font addict. Seeking out a new and fabulous font is one of my favorite things to do. The right font on an invitation or personalized gift can make or break it, and by the same token the wrong one can kill it.

So what makes a font right or wrong? Fonts like most things in design are subjective. What looks perfect to one person looks awful to another. Let’s call that my disclaimer as I move forward. Because as a self-proclaimed font addict and more importantly as a designer, there are some simple rights and wrongs to choosing fonts.

The first thing to consider when choosing a font is what are you using the font for? Are you having a casual birthday party for a 5 year old? Consider something fun and whimsical and stay away from formal scripts. A formal script on this type of invitation would be akin to wearing a cocktail dress to a swim party. Just isn’t going to work.

Are you having a formal event? Need a gorgeous script to help set the stage for your party? Think less is more. Pairing a loopy, calligraphy-inspired font with a simple block is always classy. It helps certain words to stand out but the pairing with the block font makes it elegant and just as importantly, easy for your guests to read. Keep the block simple and clean.

I mentioned above using a combination of fonts for a formal invitation. The right combination of fonts can be gorgeous…and the wrong can be hideous. Less is definitely more when working with fonts. Think two and to push the envelope three fonts. But absolutely, positively no more than three. In choosing those two fonts think of pairing something with personality with classic and simple. That will give just the look that you need. And never pair two scripts together. That hurts just thinking about it.

So this goes on about fonts, but where to find them? I am lucky that I have an excuse to spend money on fonts. I need them for what I do with design day in and day out. Some of my favorite font sites are: myfonts.com and veer.com. However their fonts can be pricey. Two great free resources are dafont.com and fontsquirrel.com. I love these fonts for finding new and funky.

The moral of the story? Choosing the correct font is as important for a design as choosing the right outfit. It makes a statement, it sets the tone…and the perfect one can knock it out of the park!

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Made Us Blush

From Brittany ~ Married February 23, 2013 ~ New Orleans

Shara was able to take our personalities, ideas and tone and translate that to our printed pieces.We have received wonderful feedback, and everyone says the invitations “look like us” which is exactly what I wanted, and I know is not easy to do! Not only that, she is a pleasure to work with! As a bride and an event industry professional, I highly recommend her!

From Mary ~ Married October 12. 2012 ~ Mexico

Shara did a great job at taking our ideas and bringing them to life. She helped us give our guests a preview and set the tone for our wedding through our save the dates and wedding invitations. We also got our escort cards, menus, and thank you cards from Shara’s. I absolutely loved the fact that we were able to get all our wedding stationary needs taken care of at one place.

From Barbara ~ Married September 15, 2012 ~ Memphis

Shara did our invitations, Save the Dates, thank you notes, and wedding program. She is so easy to work with and does absolutely beautiful work. So many of our wedding guests have commented on how tasteful and gorgeous the invitations are. Shara responds to emails in a timely manner and really listens to what you want, while also incorporating her own expertise into the design process. Highly recommended!

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Shara’s Paperie Begins a New Chapter

Announcements

Shara’s Paperie in East Memphis is moving. After eight years of shopping at Shara’s Paperie’s retail location, clients can now enjoy owner Shara Danziger’s creative design capabilities by appointment in a different setting. “I’m still here, I’m just moving from a retail store to a studio to focus on what we do best,” said Danziger. And what Shara’s Paperie has always done best is provide personal design services for clients’ special events.

Danziger will continue to work with clients on their invitations for lifecycle events including wedding invitations, Bar/Bat Mitzvahs, birthday, birth announcements and all other events. In addition to the invitations, she will continue to offer thank you cards, banners, posters, party favors, napkins, table cards, programs, seating charts and menus.

Over the years, Danziger has designed a collection of personalized gifts as well under the Confections name. Those gifts will continue to be available from the current shopconfections.com site as well as at fine retailers around the country to whom the Confections line has been wholesaled. Confections gift items include personalized iPad folio cases, phone cases, magnetic dry erase boards, sticky note cubes, plates, bowls, laundry bags, cutting boards and much more.

Shara’s Paperie’s retail store will close towards the end of November, and Shara’s Paperie’s Studio by Appointment will be available at the same phone number, 901-737-5056, and email address: shara@sharaspaperie.com.